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Writing a white paper without waste
A white paper is a persuasive essay. Too often, though, they are long-winded press releases.To avoid writing white papers that waste words and create no value, apply the 10 principles of The Lean White...
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Writing a white paper: advice from Winston Churchill
The original white paper was written by Winston Churchill. In the current avalanche of white papers, it's worth checking the original for lessons:Be substantive. This white paper treats a serious...
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Writing white papers: why average won't work
Average content undermines your brand warns Jakob Nielsen, the usability expert. He calls it Information Pollution.So, how do you stop polluting and write a white paper with authority? There are four...
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How to write a white paper that works
Read the 10 guiding principles on how to write a lean white paper that provides just enough information to stir a response in the shortest amount of space possible.Writing a white paper that works...
View ArticleWhite paper writing lessons
I took a close look at a white paper from the industry's best known writers. Surprisingly, it had 10 problems, both in structure and style. It proved more helpful on how not to write a white paper,...
View ArticleThe copywriting checklist
Checklists save time, money, and sometimes lives. Here's a checklist for your copywriting to help you avoid basic mistakes and save your (and your clients) time and money. The copywriting...
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Fat startup: Learn the lessons of my failed Lean Startup
Many software copywriters or developers dream of building their own company. Those that do will likely fall under the influence of the celebrated Lean Startup movement. My co-founders and I did. We...
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